All your life you’ve dreamed of a steady, auto-piloted income that will support you and your family in your twilight years.
Of course, back in the day, you thought that your day job and the subsequent retirement savings would do just that. Why else would you work that hard, right?
Sadly, in the today’s world of crashing economies, nothing is certain. So you started your own business and turned to the world of online money-making, where the opportunities are great but so are the risks.
It too is a dog-eat -dog type of world, but you’ve figured that persistence and hard work will get you more than a measly paycheck at the end of the month. However, the competition is fierce.
The internet is a veritable battlefield of business owners and marketers, people – not unlike you – screaming for a second of undivided attention of their prospective customers.
Here’s what I have to tell you: don’t work harder, work smarter! It’s time to step up the game.
If you do not want all your hard work to go to waste, you need to ensure you have uninterrupted access to your prospects. Whatever it is you are doing, whatever the service or a product you are selling, your marketing list is your bread and butter. You need to nurture and grow it in order to grow your business.
I’ve thought long and hard here and my advice for you can be boiled down to three actionable tips that will allow you to more than double your opt-ins and grow your list of subscribers beyond your wildest dreams!
1. Opt-in forms and call-to-action buttons
Strategically placing your opt-in form is a must. I often see businesses offer up a single opt-in form on a page.
Usually, it will be somewhere near the top. There is nothing wrong with that, provided that it is not the only place where your opt-in form appears. How many times did you come to a page and subscribed immediately? Rarely, if ever, right?
You want to read some content and see if anything is of a particular interest before you give up your email address. So does everyone else.
Have at least three opt-in forms on a page, one on the top of the sidebar, another one below each of your posts or in the footer of the page, and make the last one unobtrusive but always present by using the Viper bar.
Viper bar is a WordPress plugin that appears at the top of your page and you can customize it extensively.
A solitary opt-in form gets overlooked easily. This has nothing to do with you, your content, or your offer. It has to do with the fact that people get distracted easily.
Don’t go overboard but make sure that your form is visible to your user at all times.
When it comes to the color of your CTA button, red is the way to go.
Hubspot tested it out and found that red gets around 21% more clicks than green. However, I would also advise you to make it interactive.
A red button that turns to green when you place your cursor over it also works great. It shifts the perception from stop to go (think of traffic lights) and can potentially increase the click rate.
2. Personalize your splash page
Personalization is important across the board today, but somehow all those opt-in forms and splash pages look the same. It is time to breathe some life into them and make them stand out.
Pay special attention to your splash pages – pages that pop up when someone visits your homepage or product page. They are usually very clean and feature a CTA button, your offer and an email address field – as they should.
Don’t offer up the same splash page every time. Consider your user’s location, intent, and whether they are first-time or returning visitors and tailor the page to their needs.
For example, if someone is looking to buy kitchenware don’t serve them with an invitation to get your entire catalog by mail. Instead, offer them to sign up to receive updates when you get a new refrigerator, stove or a garbage disposal unit.
After all, those are the things that are of immediate concern to them. Also, it’s pretty silly to offer a newsletter on 2016 styles of swimwear to someone from Canada or Norway, especially in March.
Find and offer that will get their attention and be pertinent. Showing one thing (usually the only thing you have) to everyone will yield little to no results.
3. Give stuff away
Gated content is an excellent way of gathering people’s email addresses. Letting everyone know that you have something of value that will help them out is usually enticing enough to get them to opt-in, at least for the time being.
Content doesn’t have to be the only thing you give away. Sometimes, you can’t have quality content to give simply because you are not in that sort of a niche. Organizing a giveaway for new list subscribers can boost your opt-in rates tremendously.
A chance to win a product or a service will get people to opt-in in an instant, especially if you promote your offer. Be wary, though. While this is a great way to build your list at the beginning when you still crave subscriber, it’s also something that can backfire easily.
These aren’t qualified leads and you will have to spend a great deal of time nurturing and seducing them. Even then you can expect half of them to turn inactive soon so it’s important to weed them out and keep your list clean.
However, if you have valuable content, it’s best to use that. People appreciate it when you help them solve their problems or answer their questions. Check out this case study by Wishpond and learn how they managed to increase their article conversion rates by a whopping 1650 % by using gated content!
I hope that some of these pointers will help you out in growing your marketing list. Remember, don’t let your guard down and allow yourself to grow complacent. Test everything and always shoot for the stars when it comes to those opt-in percentages and tweak things regularly to see what works best.
Copy, style, color, placement – nothing is set in stone and every once in a while you will have to go back to the drawing board. Don’t be afraid to do just that.
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