How An $800 Investment Turned Into A Thriving Digital Marketing Agency Business

I have an idea to address your negative cash flow situation – if you are in a similar situation…

It’s Thursday, and I have already had in-depth conversations with at least 30 people (honestly, I lost count), who showed interest in getting into a Digital Marketing Agency business.

7 out of nearly 30 people have already agreed that it’s exactly what they were looking for – and we are working on setting them up! Congratulations!

The rest?

They love the idea of creating a business that would inject extra cash flow into their bank accounts…. but waiting for confirmation.

I want to share a story with you that happened in December of 1999… Christmas time.

My girlfriend and I just started living together, and with our door-to-door sales jobs, we were struggling to say the least. New York City is not kind to people who fall into accidental health issues. With no health insurance, one visit to the hospital will set you back a few months. Adding to more financial stress than ever. But, that’s another story..

I had been working for an Ad Agency in the city as a door-to-door salesmen, selling ad space to local businesses. I have to remind you that I am not a super outgoing person, but I loved to talk to local business owners, and I loved to hear their stories. Believe me, there are some interesting ones, that I could write a book on.

I loved selling door-to-door, but I did not like the way corporate ran it. It was not fun to work with super stressed sales managers.

In the meantime, I had been moonlighting on the Internet, fascinated by the new technology. I joined this new software company selling Y2K software, one of the first Affiliate Programs on the internet. I learned quite early that building a list of prospects is important, so I did.

As an affiliate, I sold quite a number of those floppy disks… LOL, but as it turned out the company was a scam and by December of 1999, they closed down and disappeared into thin air.

I had the first taste of online sales, and even though I did not get paid, I sold online… and I was hooked.

I would stay up burning the midnight oil, learning how to design websites at night, and go to work during the day.

I have been connecting with a few coders/programmers on AOL bulletin boards. I told them that I want to help small businesses to market their products online. Placing ads for them on AOL and Yahoo classifieds etc…

I came up with an idea, where businesses could submit their ads that would then automatically be submitted to major classifieds ad sites online. The coders were excited, and promised to build it for $800.

I had exactly $875 in my bank account, out of which $800 was set aside to pay rent in a few days. I told my girlfriend that I needed to use the money to start this Internet business – and she freaked out!

After going back an forth, trying to explain that the Internet is where our future is, and that I should start something online…. she agreed. We were prepared to face the consequence of not paying our rent on time….

Our first online marketing agency was born!

To make the long story short, we never looked back since….

Our marketing agency allowed us to quit both our jobs by March of 2000, and we never worked for anyone since then. Our agency hit 2 million dollars in sales by 2008, and have steadily grown over time.

Of course, there were ups and downs on the way, but I would never give up the best business model I know of.

Digital Marketing is not going anywhere. Digital Marketing Agencies made 12 BILLION dollars in 2018 (US Only Sales)… and it’s growing exponentially.

There will always be high demand for Digital Marketers. Businesses need us, because we bring new customers and we make them money.

That is why YOU need to get into it also. Providing services for local businesses and creating a freedom lifestyle for yourself.

I have created and opportunity for ANYONE to start a Digital Marketing Agency of their own….

You don’t have to know how to code, program, or do anything. It’s all done by world class digital marketers under YOUR business name.

You can start your first DIGITAL MARKETING AGENCY now… and you don’t even have to pay $800 for it!

, this is the BEST decision I have ever made. It’s been close to 19 years since I started my agency… and I believe If I can do it, you can too.

Take a second look… maybe you did not see the potential… maybe you are wondering how you would market it…. maybe you don’t think it’s for you…

I just want to tell you one thing….

My girlfriend (my wife now) is so thankful, that she allowed me to spend our LAST $800 to start our agency.

We now have 4 children, 18, 17, and twins 12…. Our son started college this year and guess who is paying for his college?

You guessed it….

Our Digital Marketing Agency. 🙂

How about you?

Are you tired of being an Affiliate Marketer, or still joining programs online to make money?

This is YOUR CALL!

Check the Digital Marketing Reseller Business now. Create your own brand and business.

Abe

Email Autoresponders Series 2 – Content Offers and More – Templates Included

Email Autoresponders Series 2 – Content Offers and More – Templates Included

Last time, we’ve talked about automated messages and welcome emails in Email Autoresponsers Series 1 – those that you absolutely have to nail as they can break or make your relationship with your subscribers.

Today I’d like to move on to four other types of content – ones I’ve found to be particularly useful in deepening my relationship with my readership and making a sale or two in the process.

Those four types are:

  • Content Offers
  • Upsell and cross-sell emails
  • Date-triggered emails
  • Behavior-triggered emails

Content Offers

The best thing you can do to develop a rapport with people on your list is to send them actionable content they can absorb and put to use immediately. Period.

Email Autoresponder Template Sequence

 

Like what I’m doing right here. Check out the title – it says I’m giving out unique templates for different types of automated messages. I’ll bet half of you will simply gloss over this sentence in an attempt to get to those templates as soon as you can.

And I’m totally cool with that. It means I’m doing my job right and providing you with advice that you can use right now.

The point is – you have niche-specific knowledge that people can use. Don’t be stingy with it and give it out freely.

When it comes to handing out content you can try three different approaches:

Completely new content – this means that you’re creating completely new stuff for people on your list. If you have the time, go for it. You can use it as a hook to get more people to sign up.

Repackaged blog posts – not everyone on your list reads your blog so it’s only sensible that you repackage your posts a bit and send them out regularly. This requires a lot less effort and allows you to sneak in older content that you think is evergreen. If your list is growing over time, you will definitely want to do that.

Content bombs – e-books and white papers make for great content offers. You can repurpose a bunch of your older blog posts and send them out as an e-book to your list once or twice a year. White papers and case studies work like a charm as well.

Now, the most important thing here is to make this email about them, the people on your list, and not about you. Sneak in a discrete call to action here and there but don’t be too blatant. Remember, it’s about building trust and nurturing at this point; it’s not about selling.

Upsell and cross-sell emails

If you’re customers already bought something from you, it means that you must be doing something right. I know, those first sales caught me by surprise as well!

Email Autoresponder Template Sequence

 

Now is not the time to relax, however. If you get complacent, you go bust. Set up lists that will target your subscribers based on their past purchases.

Then find auxiliary products that you know they’ll find useful and market them with discounts. Or go a step further and offer them a trial period for a higher-tier service.

Do whatever it’s important to keep these emails short and to the point but also to include a proof of value for the customer in them. Testimonials work great here.

Date-triggered emails

Personally, I love these as they are a great way to add a personal touch to your marketing campaign and to connect with your audience on a more intimate level.

Email Autoresponder Template Sequence

 

I’ll start off with an easy one: birthday card. If you have the information, why not use it to send a warm, non-salesy email to your reader?

Include a discount code in it and you’ve just made someone a very happy customer! See, you can easily use this opportunity to drive your sales up without coming off too pushy.

Birthdays are easy, though. What I recommend you do is send out reminder emails to customers after a certain amount of time has passed since they’ve bought your product.

For example, if your selling ink cartridges for printers and it has been a year since someone bought a cartridge from you (you can set it up by referencing the last transaction email) why not send them a reminder? Cartridges last around a year when used occasionally so by doing this you are offering something they need when they need it.
There are a lot of things you can do here so give it a bit of a though and find something that works for your business.

Behavior-triggered emails

This requires a bit more finesse and effort as you need to track what your customers are doing on your site in real time. I agree, it’s more work but it can pay off big time.

Email Autoresponder Template Sequence

 

Also, it’s highly beneficial as it enables you to send personalized emails to your subscribers based on where they are in the purchase cycle or which one of your pages they’ve visited.

I’ve said it a thousand times and I’ll say it again: personalization sells!

Let’s say you have an online store with multiple categories. One of your subscribers spends a good deal browsing the personal shavers section. If they go out without buying anything it might be a good idea to send them an email about your best-rated shavers, accompanied by some reviews. Also, the price might be a deal breaker so if it makes sense you can also include a 5% discount or free shipping in your offer.

Email Templates

Content Offer Template

Boy, do I have a whopper for you today, Abe!

Seeing as the two of us were just recently acquainted, I’ve decided to compile the best of my tips and tricks posts just for you!

You can find them on the following links:

LINK CONTENT 1 – An in-depth guide to email marketing
LINK CONTENT 2 – All you need to know about autoresponders
LINK CONTENT 3 – Tips on how to build an awesome marketing list

Also, here is a PDF file you can download to read when you have more time. It deals with types of automated messages and has an appendix full of templates you can use!

Feel free to reach out if you have any questions! Hint: I love receiving praise for work well done too!
Mike from XYZ

PS: If you want to learn more about my email automation service, click here to watch a short video.

Upsell and Cross-Sell Email Template

Hi, Abe!

We know you’re busy now, what with enjoying the benefits of the XYZ product you’ve recently purchased with us, so we will keep it short.

We wanted to let you know that a lot of our customers decide to also buy ZYX after buying XYZ. The products work great together.

Here’s what some buyers have to say about it:

TESTIMONIAL 1
TESTIMONIAL 2
TESTIMONIAL 3

Anyway, we’ll let you enjoy XYZ now. Let us know if you have any questions!

XYZ Team

Date-Triggered Email Template

Dear Abe,

Tomorrow might be the day you decide to print out your book to share it with your friends finally.

They will love it and a year from now you will publish it.

It is going to be a SMASHING hit!

Your life will be completely transformed.

You will never have to worry about money again.

You will have worldwide acclaim and the respect of your fellow writers.

Or not.

It all depends on whether you have any ink in your cartridge. It’s been a year since you last replaced it.

Don’t risk it. Buy a new cartridge today at a discounted price.

DISCOUNT CODE: XXX

You’re welcome,

XYZ Cartridge Team

Behavior-Triggered Email Template

(Triggered by user behavior on a given page, in this case, consumer electronics page –laptops)

Hi, Abe!

We have a special deal for you!

Starting tomorrow, some of our consumer electronic products will be on a special promo sale!

Here is the full list of products on sale: LINK HERE – Include products viewed by the subscriber

And here is your discount code : CODE XXX

You better hurry, though! The code is valid for the next 48 hours and then it reverts to a pumpkin – or in its case, an incoherent jumble of letters and numbers.

Happy pickings Abe!

XYZ Team

Feel free to use these templates/examples if you like them. Of course, a certain amount of modification will be required but they can, at least, give you an idea on how to approach a certain type of message.

Next time I’ll be back with the latest scoop on transaction emails and a couple of more things you need to try out so stay tuned. In the meantime, drop by the comments section and say hi!

< Email Autoresponder Series 1 | Email Autoresponder Series 3 >

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4 Tips for Marketing to Busy People

4 Tips for Marketing to Busy People

I’m busy these days.

I’m writing, reading, learning, and working. I’m taking care of my family and trying to spend time with my children. I’m running multiple businesses, traveling, living life to the fullest, and spending time on spiritual learning and practices  – admittedly, I’d really like to do more of the latter but guess what: I don’t have the time!

The point I’m trying to make here is that I’m trimming down BS as much as I can, and I still don’t have the time!

The most important thing that we as marketers need to realize is that everyone is busy. All the things I’m doing, you’re doing too. As well as every person that has that great fortune of being on our marketing list.

This means that most of our hard work goes completely unnoticed. I’m not talking about unopened emails here, either – I can only wish that every person that opens my email actually ends up reading it. According to this study, 51 second is all I’m going to get.

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It’s all you are going to get as well and that’s if you’re lucky. You can probably shave 20 seconds off of that, considering it is an older study. We all get busier over the years, and the up and coming millennials have the attention span of a gnat.

What this means is that we all need to be smarter. Our emails need to be short and sweet and packaged in a way that allows them to be consumed in under a minute, tops. Or, we need to be so interesting and thought-provoking that readers throw caution to the wind and decide to spend more time on us.

The second approach depends on your product and your voice; you will have to figure out that one for yourself. As for the first, I’ve compiled 4 useful tips you should stick to if you don’t want all your hard work to be in vain. They’ve worked for me so they might work for you as well.

Headline optimization

Email headlines are all about the first two words you use. Take a look at this headline. It starts off following blog posting best practices: ‘4 Tips for Marketing to Busy People’. For some reason, blog and article readers like this. They get a promise – 4 tips – that gets delivered on.

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This wouldn’t work that well as an email headline. Remember, emails are a form of interruption marketing. People did not proactively set out search this information, it came to them.

‘Marketing to Chronically Busy – 4 Tips to Get Their Attention More Easily’ would probably work better – even if it’s not following that 2-word advice. This is because it tells them, at a glance, what the email is about, without requiring them to read the entire headline to get to the point.

Chunk up the content

Break sections of your email into chunks. Short, 1-2 sentence paragraphs are a lot easier to digest. Large paragraphs create an expectation of commitment and of there is something people don’t like, it’s commitment.

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Make sure that each of those chunks addresses one single, solitary point. Don’t go off on a tangent; make your point quickly and be done with it.

And lastly, ensure that each chunk has a headline of its own. Abide by the 2-word rule. People are scanning your content. If one point is of no interest to them, they will move on as they should. Create chances to grab their attention in the following paragraphs.

Keep it scan-friendly and align to the left

As I mentioned above, people scan your content and they scan it in an F pattern, at least in the left-to-right reading countries. If there is something, in particular, you want people to read, keep it front, left, and above the fold, not front and center.

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Also, try to have a single column. Due to the fact that people usually read left to right, they will get to the end of a column and move down, following the natural pattern of reading. This means that the second column gets little to no loving, so if include it only if absolutely necessary.

Images reinforce your message

A picture tells a thousand words. This was true 50 years ago and is true now. Especially now. If you can add a picture to your email that conveys truthfully what you’re communicating in a paragraph, do it. Some people are visual learners so you need to keep that in mind as well.

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Images, videos, gifs… whatever makes sense to include into your email that’s connected with the content it’s guaranteed to drive up engagement. Research shows that emails including multimedia get 77 % more time than those that don’t.

They’ve pronounced email marketing dead so many times now that I’ve lost count. However, it’s still hanging in there. In my experience, it’s the surest, safest way we have of reaching our customers. Studies show that 77% millennials check their email in bed, and 27% even check it while driving – by the way, please stop doing that, it’s not safe!

Email marketing is not dead and it will work for you too, but only if you know what you’re doing. Don’t expect people to devote their entire day to you. Keep it short and to the point.

Is any of this advice applicable in your case? Or do you have another preferred method of grabbing people’s attention? Visit the comments section and enlighten me, please!

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