One of the biggest mistake in marketing is when you start looking, sounding, and posturing like every other cool person in your industry.

Your message gets drowned in a sea of same-sounding messages, and you are always struggling to get noticed.

Eventually the market is full of… and many versions of…. Gary V’s, Tim Ferris’s, Oprah’s, and Michelle Obama’s. It’s not a bad thing… but generally cliche’s are not a good marketing strategy.

We need to identify our uniqueness and frame it proudly.

Race is NOT uniqueness… (especially in America). If people ONLY see you of a certain color or race — it’s time to move away from these people, and find others who are more enlightened.

To identify your natural uniqueness ask these questions… you’ll find your special thing…

  • What do supportive love ones say are your best traits and qualities?
  • How have you previously got through difficult periods in your life?
  • What inner strengths or resources did you draw upon to get through these times?

These life experiences are unique for everyone. How you felt and how you dealt with it is very different from others.

Embrace them, and wear it proudly.

I believe with every fiber of my being that you are incredibly special.

Your mind, body, and spirit is one-of-a-kind.

I know that when you are in tune with the intricacies of this uniqueness that you can best be of service to yourself, your loved ones and the world.

Your marketing will be noticed, admired by some, ignored by some, repelled by some, even offended by some….

Hone into your uniqueness… and learn to express it well.

Much Love,

Abe